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Main page mwiki.de Summer Term Brand Extensions Paper Group Brand Personality Moderating Role
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| date | Tue, 01 Jul 2014 08:09:00 GMT |
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Interne Links
| Anchor | URL |
|---|---|
| Mwiki.png | http://mwiki.de/File:Mwiki.png |
| 1st Paper Group 1 & 2: How Important Are Brands? A Cross-Category, Cross-Country Study | http://mwiki.de/1st_Paper_Group_1_%26_2:_How_Important_Are_Brands%3F_A_Cross-Category,_Cro... |
| 2nd Paper Group 3 & 4: Brand-Extension Price Premiums - The Effects of Perceived Fit and Extension Product Category Risk | http://mwiki.de/2nd_Paper_Group_3_%26_4:_Brand-Extension_Price_Premiums_-_The_Effects_of_P... |
| 3rd Paper Group 5 & 6: The Effect of Employee Behavior on Brand Personality Impressions and Brand Attitudes | http://mwiki.de/3rd_Paper_Group_5_%26_6:_The_Effect_of_Employee_Behavior_on_Brand_Personal... |
| 4th Paper Group 7 & 8: A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility | http://mwiki.de/4th_Paper_Group_7_%26_8:_A_Survey-Based_Method_for_Measuring_and_Understan... |
| 1st Paper Group9: Consumer Response to Negative Publicity: The Moderating Role of Commitment | http://mwiki.de/1st_Paper_Group9:_Consumer_Response_to_Negative_Publicity:_The_Moderating_... |
| 1st Paper Group10: Consumer Response to Negative Publicity: The Moderating Role of Commitment | http://mwiki.de/1st_Paper_Group10:_Consumer_Response_to_Negative_Publicity:_The_Moderating... |
| 2nd Paper Group11: Guidelines for Selecting or Modifying Logos | http://mwiki.de/2nd_Paper_Group11:_Guidelines_for_Selecting_or_Modifying_Logos |
| 2nd Paper Group12: Guidelines for Selecting or Modifying Logos | http://mwiki.de/2nd_Paper_Group12:_Guidelines_for_Selecting_or_Modifying_Logos |
| 3rd Paper Group5: The Role of Parent Brand Quality for Service Brand Extension Success | http://mwiki.de/3rd_Paper_Group5:_The_Role_of_Parent_Brand_Quality_for_Service_Brand_Exten... |
| 3rd Paper Group6: The Role of Parent Brand Quality for Service Brand Extension Success | http://mwiki.de/3rd_Paper_Group6:_The_Role_of_Parent_Brand_Quality_for_Service_Brand_Exten... |
| 4th Paper Group7: Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures | http://mwiki.de/4th_Paper_Group7:_Conceptualizing_and_Measuring_the_Monetary_Value_of_Bran... |
| 4th Paper Group8: Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures | http://mwiki.de/4th_Paper_Group8:_Conceptualizing_and_Measuring_the_Monetary_Value_of_Bran... |
| 5th Paper Group1: Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement | http://mwiki.de/5th_Paper_Group1:_Central_and_Peripheral_Routes_to_Advertising_Effectivene... |
| 5th Paper Group2: Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement | http://mwiki.de/5th_Paper_Group2:_Central_and_Peripheral_Routes_to_Advertising_Effectivene... |
| 6th Paper Group4: A Communication-Based Marketing Model for Managing Relationships | http://mwiki.de/6th_Paper_Group4:_A_Communication-Based_Marketing_Model_for_Managing_Relat... |
| 1st Paper: When Good Brands Do Bad | http://mwiki.de/When_Good_Brands_Do_Bad |
| 3rd Paper: A Model of How Discounting High-Priced Brands Affects the Sales of Low-Priced Brands | http://mwiki.de/3rd_Paper:_A_Model_of_How_Discounting_High-Priced_Brands_Affects_the_Sales... |
| 4th Paper: Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs | http://mwiki.de/4th_Paper:_Consumption_Symbols_as_Carriers_of_Culture:_A_Study_of_Japanese... |
| http://mwiki.de/index.php?title=Main_Page&oldid=1034 | http://mwiki.de/index.php?title=Main_Page&oldid=1034 |
Externe Links
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Ähnliche Domains
Letzte Aktualisierung: 01.07.2014 10:14